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	<title>alanbrookland.com &#187; thatcher effect</title>
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	<description>Random ramblings of a perturbed mind</description>
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		<title>The Thatcher Effect</title>
		<link>http://alanbrookland.com/2009/02/08/the-thatcher-effect/</link>
		<comments>http://alanbrookland.com/2009/02/08/the-thatcher-effect/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 14:18:22 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[psychology]]></category>
		<category><![CDATA[facial recognition]]></category>
		<category><![CDATA[illusion]]></category>
		<category><![CDATA[thatcher effect]]></category>
		<category><![CDATA[upsidedown mouth]]></category>

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		<description><![CDATA[The Thatcher effect shows how our brains can be fooled by incorrectly applying templates.]]></description>
			<content:encoded><![CDATA[<p>Take a look at the picture on the right.  There&#8217;s something rather unusual about it and no, I don&#8217;t just mean that it&#8217;s upside down.</p>
<div id="attachment_447" class="wp-caption alignright" style="width: 300px"><a href="http://alanbrookland.com/wp-content/uploads/2009/02/me-both2.jpg"><img class="size-medium wp-image-447" title="Me" src="http://alanbrookland.com/wp-content/uploads/2009/02/me-both2-290x300.jpg" alt="Notice anything odd?" width="290" height="300" /></a><p class="wp-caption-text">Notice anything odd?</p></div>
<p>I&#8217;ve written <a href="http://alanbrookland.com/2009/02/03/auditory-priming/" target="_blank">before</a> about how our brains are extremely efficient pattern recognition machines, particularly when it comes to images which we encounter every day like human faces.</p>
<p><a href="http://www.emory.edu/EMORY_MAGAZINE/spring2006/babies_know.htm" target="_blank">Studies</a> have shown that even newborn babies are comforted even by a few dots and a line arranged in an appropriate facial pattern and our recognition abilities only increase as we get older.</p>
<p>It&#8217;s this ability that leads us to spot the man in the moon, <a href="http://skepdic.com/faceonmars.html" target="_blank">faces on Mars</a> or <a href="http://news.bbc.co.uk/1/hi/world/americas/4034787.stm" target="_blank">visions in toast</a>.  We have a schema image of what we expect a face to look like and have a tendency to map what we see onto that template which often makes it difficult to see anything else if reality isn&#8217;t actually quite what we expect.</p>
<p>With that in mind, let&#8217;s go back to the photo.  Spotted what&#8217;s wrong yet?</p>
<p>It&#8217;s actually an example of what&#8217;s become known as the <a href="http://en.wikipedia.org/wiki/Thatcher_effect" target="_blank">Thatcher effect</a>.  This was an example of how we can be fooled by images with misleading cues which was <a href="http://www-users.york.ac.uk/~pt2/thatcher.pdf" target="_blank">discovered</a> by <a href="http://www-users.york.ac.uk/~pt2/" target="_blank">Peter Thompson</a>, a senior lecturer in Psychology at the University of York.  It&#8217;s known as the Thatcher effect as the photograph he used to demonstrate it was a picture of Margaret Thatcher.</p>
<p>Ok, time&#8217;s up.  Perhaps if I flipped the photo above and showed it the right way up?</p>
<div id="attachment_450" class="wp-caption alignleft" style="width: 300px"><a href="http://alanbrookland.com/wp-content/uploads/2009/02/meboth2up.jpg"><img class="size-medium wp-image-450" title="Me upright" src="http://alanbrookland.com/wp-content/uploads/2009/02/meboth2up-290x300.jpg" alt="Eep!" width="290" height="300" /></a><p class="wp-caption-text">Eep!</p></div>
<p>No, that&#8217;s not just me on a bad day (and I&#8217;m ignoring any comments from people who know me who just think that&#8217;s a normal picture).</p>
<p>It seems that we&#8217;re really bad at spotting facial elements which don&#8217;t meet our template.  We don&#8217;t generally run into people with upside-down mouths and eyes in real life, so they don&#8217;t fit our schema and we don&#8217;t interpret what we see correctly.</p>
<p>Interestingly,  people who have <a href="http://en.wikipedia.org/wiki/Prosopagnosia" target="_blank"><em>Prosopagnosia</em></a>, a lack of the ability to recognise faces, aren&#8217;t effected by this illusion, suggesting that they&#8217;re not processing faces against a template in the same way.  There&#8217;s some other nice examples of <a href="http://www.michaelbach.de/ot/fcs_thompson-thatcher/index.html" target="_blank">the effect</a> on the internet, as well as this <a href="http://www.shitbrix.com/mindfuck/427-three-girls" target="_blank">more subtle version </a>[warning the last link contains adult language].</p>
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